Thursday, January 29, 2009
Sunday, February 1st at 5:45pm a couple of creative blogs are getting together to do a Super Bowl Ad Live-Blog Event. They are going to blog/discuss Super Bowl commercials during the Super Bowl - all live in real time. It should be an interesting experiment and recommend everyone check them out on Sunday.
Wednesday, January 28, 2009
An update to my Target post from last week, I'm sure most of you have already heard that Target said yesterday that they will cut 600 jobs at its headquarters, not replace 400 positions they have open and close a distribution center that employs 500 workers. I knew it would be hard for them to escape the economy - the recession is slowly taking down companies to the left and right.
A multitude of financial issues have combined all at the same time creating this tsunami of a recession. I'm hoping (as is everyone) that Obama's stimulus package will help the people hardest hit and slow down this economic storm. The only thing we can do now is try to stay positive, hold on to something stable and wait this out.
Tuesday, January 27, 2009
I have walked past this sign for about 2 years now. I wanted a photo of it for my reference file, but every time I saw it I kicked myself for not having my camera on me. The one time I actually had my camera, the lights of the sign were turned off. I tried taking a picture with my cellphone's camera but it always came out blurry because of the lights. Today was the day all the stars were aligned - Finally caught the elusive sign.
Thursday, January 22, 2009
Going into a Target store has never been a laborious task for me in comparison to say, going to a mall or even a supermarket. I have always walked through the store looking for inspiration and ideas. Their signage, gift cards, bags and store displays have always kept my designer's eye interested and engaged. Even back in September 2008 - when Target temporarily opened Bullseye Bodegas across New York City. I was curious to see how differently they would market themselves in this bodega styled shop.
But recently, I began to wonder how Target was doing in this economic downturn? And how this economy would affect their design and marketing efforts. Funny thing is the same day I wondered this I received a direct mail piece from Target for $10 off any electronic or home purchases of $100 or more. There is a Target store less than five miles from my home and this was the first time ever that I have received a coupon from them. I took this as a warning sign - of things to come. Hopefully they can weather this horrible economic state and continue with their design for all mantra - Great design, Everyday, For everyone.
Above are some of Target's self promotional items that I have collected over the years. Included is the coupon mailer I received from them.
Tuesday, January 20, 2009
I almost missed this today, Starbucks put out simple inaugural coffee sleeves with presidential quotes on them. They are definitely on top of their game and it's these subtle little things that really show you how they use design to give their customers a unique experience. Hate them or love them you have to give them credit for putting out something to commemorate this day. This really makes you appreciate good design + marketing.