There has been a lot of coverage over the whole Tropicana redesign. I don't really want to spend too much time on it, other than saying - There is a positive side to the whole Tropicana design - the "squeeze" screw top that looks like an orange. I thought that was cleverly executed, I was more fascinated with that simple design then the whole new Tropicana package. I am glad that they are retaining the "squeeze" screw top even as they are returning to the old Tropicana packaging.
Side Note: In the long run this whole Tropicana misstep (in misstep I'm talking about Pepsi Co pulling the new Tropicana design) will become a problem for the graphic design community and designers in general. As a fall out from all this, I fear that companies will rethink redesigning their products - as well as second-guessing graphic designers and their design decisions. This will hurt the graphic design community tremendously.
