Last night watching TV I saw an ad for Esurance - it seemed like their typical commercial, with their female cartoon spokeswoman. But this time, they weren't promoting their business, they were actually promoting Earth Hour, http://www.earthhour.org/. This peeked my interest and I jumped online to do some research to find out, what exactly is earth hour. Below is a brief description about Earth Hour from their website.
Earth Hour 2009 is a global call to action to every individual, every business and every community. A call to stand up, to take responsibility and to get involved in working towards a sustainable future. Iconic buildings and landmarks from Europe to the Americas will stand in darkness. People across the world will turn off their lights and join together in creating the vital conversation about the future of our precious planet.
We began as a campaign to get Sydneysiders to turn their lights off, it has grown to become one of the world's biggest climate change initiatives. In 2009, at 8:30pm on March 28, people around the world will turn their lights off for one hour - Earth Hour. We're aiming to reach one billion people, more than 1000 cities, all joining together in a global effort to show that its possible to take action on global warming.
This is simple act that everyone can do. They're not asking for money, they are not asking you to show up to a rally - All they ask is on March 28 at 8:30pm turn off your lights for an hour. Go to their website http://www.earthhour.org/ and click on your local area and sign up.
(All images via, http://www.earthhour.org/)