Friday, May 15, 2009

Fiat's Eco:Drive, Great Idea!


Carmaker Fiat has been in the news lately, because of the plans to partner with Chrysler. So while reading up on Fiat, then going to their main website - I came across, Eco:Drive, their Drive Greener program.

Basically, Eco:Drive is Fiat wanting to be more environmentally responsible by providing the car owner with tools where they can analyze the way they drive. This will then provide the car owner with tips & suggestions about how to reduce the environment impact and their costs.

Below is Fiat’s explanation on how it works if you don’t want to read it click here to watch the video.

The car owner plugs a USB drive into their computer, goes to the Eco:Drive website downloads the program for free. Then plugs the USB drive into their car. When they get home they plug the USB drive back into their computer and then the “EcoDrive” system presents the driver with detailed environmental performance of the car including the CO2 emission level for each trip. It analyses the driver’s style and then provides tips and recommendations on how to modify style to achieve CO2 reductions – and save money on fuel.

EcoDrive will encourage the driver to set himself challenges – CO2 reduction targets for specific journeys or over a set period of time. And in a community site will encourage all drivers to come together and pool their savings - working towards much bigger collective targets and showing that a lot of small contributions join to have a massive impact.

I should note that this right now you can only use this in two of Fiat’s cars - Fiat 500 and the Grand Punto but they state this will soon be available in all of their cars. This is an interesting idea overall. Will this make people buy a Fiat? I think so.

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