Wednesday, August 26, 2009

Pret A Manger where you'll always find good package design

Pret

Pret A Manger is a very convenient place for me to go and eat because of its proximity to my job -just around corner. Every time I buy something there to eat, I end up staring at it and admiring the design of it.

Take this orange soda can - I really like the playful image of the orange made to look like a fish. Not sure why they took an orange and shaped it into a fish? (thought about it for a second, maybe the used a fish because soda is a liquid and fish live in a liquid?) But it gives the whole design a cheery carefree feeling to it. Also like the side of the can with the bubbles reinforcing the fish theme as well as suggesting the bubbles in the soda.

(Sorry for the quality of the photos all I had was my cell phone camera with me that day.)
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13 comments:

  1. AnonymousAugust 27, 2009 at 6:52 AM

    i agree with you there's always nice design there.

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  2. AnonymousSeptember 7, 2009 at 9:08 AM

    design is crap

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  3. AnonymousSeptember 7, 2009 at 9:10 AM

    probably done by a provincial, parochial agency somewhere

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  4. agency proSeptember 7, 2009 at 9:17 AM

    now EAT there is a cool brand that know what it's about: http://www.eat.co.uk/

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  5. cinnamon treeSeptember 7, 2009 at 9:27 AM

    anon i think you are right. this was done by a small agency in norwich, england lol

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  6. AnonymousSeptember 16, 2009 at 7:51 AM

    is someone here jealous for not having the Pret account!?

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  7. AnonymousSeptember 22, 2009 at 10:52 AM

    Thanks for the blog post! I was thinking the same about their package design, and was looking for a photo example.

    Illustrator is locked and loaded, so I'm off to design my can version :)

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  8. paul smithSeptember 24, 2009 at 5:49 AM

    the Pret work is done by the talented in-house team... they wouldn't lower themselves to use an agency...well except for some cheap artwork maybe.

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  9. Paulo A. PereiraOctober 2, 2009 at 8:01 AM

    There is a ton more Pret work I love. I'll probably be posting in the future.
    Question to Paul Smith: do you know anyone on the talented in-house team? I would love to do an interview with someone working for Pret. Just to get an inside perspective on their ideas and inspiration's.

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  10. Paul SmithOctober 7, 2009 at 3:56 AM

    the guy you need to speak to is called James Cannell

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  11. Paul SMithOctober 7, 2009 at 3:58 AM

    ... I phoned them and asked LOL

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  12. Paulo A. PereiraOctober 12, 2009 at 11:29 AM

    Really that easy thanks- I'll try to get an email address that way.
    -Thanks

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  13. GayathriJanuary 8, 2010 at 12:58 AM

    Nice package design. I really like the playful image of the orange made to look like a fish. I wish to buy one bottle. Keep blogging. Thanks.

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