Optimistic Look at the Economy

Getting a little tired of all the negative economic press. The news media just seems to thrive on all this negativity. This is what I hear all day: Bernie Madoff,  AIG, bailouts, retention bonuses, Iceland collapses, mortgage crisis, credit slumps, businesses closing, socialism, banks failing, unemployment, Bernanke, layoffs, blaming Greenspan, Ponzi schemes, John Stewart vs. Jim Cramer, blame game, recession, foreclosures, GM bankruptcy, pension funds, what's wrong with Obama's economic plan, nationalizing banks, problems in Detroit, and slipping consumer confidence. 

It just never ends -the more the media focuses on the negativity, the more people get scared. Creating a vicious cycle of fear and confusion. Can't we focus on something positive? I know its not great out there, but just focusing on dismal economic news isn't going to solve anything either. 

Illustration by Paulo Pereira

Economic Downturn Affecting Inspirational Target

Going into a Target store has never been a laborious task for me in comparison to say, going to a mall or even a supermarket. I have always walked through the store looking for inspiration and ideas. Their signage, gift cards, bags and store displays have always kept my designer's eye interested and engaged. Even back in September 2008 - when Target temporarily opened Bullseye Bodegas across New York City. I was curious to see how differently they would market themselves in this bodega styled shop.

But recently, I began to wonder how Target was doing in this economic downturn? And how this economy would affect their design and marketing efforts. Funny thing is the same day I wondered this I received a direct mail piece from Target for $10 off any electronic or home purchases of $100 or more. There is a Target store less than five miles from my home and this was the first time ever that I have received a coupon from them. I took this as a warning sign - of things to come. Hopefully they can weather this horrible economic state and continue with their design for all mantra - Great design, Everyday, For everyone.

Above are some of Target's self promotional items that I have collected over the years. Included is the coupon mailer I received from them.