This weekend my wife and I were at a bookstore flipping through all the new magazines. We were sitting there quietly reading when she gasped at this new Schick Quattro ad, for women, trim style. She said, "wow they are being very direct with this ad, no need to guess at what they are hinting at here."
I took a look at the ad, but I wasn't shocked by it. Schick is looking for some publicity (good or bad) with this new ad campaign and I'm sure they will get it. Is it that shocking? I don't feel like it is, its just a bit more direct than I'm used to seeing from an American ad. Compared to ads from europe this is actually pretty tame. Will this directness work for Schick?
