Showing posts with label Ads. Show all posts
Showing posts with label Ads. Show all posts

Monday, November 30, 2009

A&E Hoarders Show - Taxi Promotion

A&E Hoarders Taxi AdA&E Hoarders Taxi Ad 2


Walking into work today - I walked past three parked taxi cabs with the same A&E Hoarders promotion on their roof. I really like the simplicity of this promotion. All they did was filled a clear taxi roof sign with a bunch of old newspapers. Brilliant way to tie in to their show, also a pretty fun and unique way to use the taxi roof signs as their promotion.

Thursday, June 18, 2009

Brüno is coming!

BrünoBruno1

Started seeing taxis promoting Brüno movie for about 2 months now. Then, I stumbled onto the movies "social website" - www.meinspace.com/bruno. It's a pretty funny meinspace site with facebuch & Tvitter links. I thought that was very clever social network promotional tie in to the movie. The only problem with the meinspace page is the music on the page gets on your nerves pretty quick, (I know its supposed to).

The movie comes out on July 10 - I'm not sure if this movie will be funny all the way through and maybe the trailer is showing us the funniest parts but the trailer is pretty hilarious. You can be sure - I'll still go to the movie to see it for myself.

Tuesday, May 5, 2009

Coffee Wars

Strabucks


Here is Starbucks new print ad campaign plus a video explanation from Howard Shultz himself, (click here for the video explanation). Starbucks is going with an eco-looking print campaign, the eco-look is to show you how environmentally conscious they are over other coffee places. The campaign also puts down other coffee makers, in a nice way. It looks as though they are gearing up for an all out coffee war. But if Starbucks is going through all this you know they are a little worried about McDonalds & Dunkin Donuts taking away their coffee drinkers in this touch economy.

I am curious to see where these new ads will appear? If they advertise in the typical areas they usually advertise in, (for example New York Times) how do they really expect to grow their business? They just keep talking to the same people that already support them. Right now it's tough for them and I think it's going to get tougher. Not sure if this is really the right direction they should be heading. I feel this ad campaign is not going to help them make any head way. The people that buy Starbucks will keep buying it - They people who buy Starbucks but can't justify buying it because of cost will probably stop and buy cheaper coffee some where else - The people who never bought Starbucks are not going to start now.

Sunday, March 22, 2009

Risque Ad - Schick Quattro for women, Trim Style




This weekend my wife and I were at a bookstore flipping through all the new magazines. We were sitting there quietly reading when she gasped at this new Schick Quattro ad, for women, trim style. She said, "wow they are being very direct with this ad, no need to guess at what they are hinting at here."  

I took a look at the ad, but I wasn't shocked by it. Schick is looking for some publicity (good or bad) with this new ad campaign and I'm sure they will get it. Is it that shocking? I don't feel like it is, its just a bit more direct than I'm used to seeing from an American ad. Compared to ads from europe this is actually pretty tame. Will this directness work for Schick?  

Monday, February 2, 2009

The Best Super Bowl Ads Recap ‘09


The Super Bowl ads this year, like most years are hit or miss. I decided not to waste time and list the bad commercials - but instead just focus on the good ones. I looked at them for creativity, humor and if it hit it's mark.

Careerbuilder.com - the recapping of the stages of grief at a job really got their message across loud and clear, in a very funny way. It made me laugh every time I saw the koala get punched in the face, "Oh My."

Monster.com - really strong commercial they made their point with no fluff at all. It was very direct and clever.

Hulu.com - with Alec Baldwin, dead on seriously funny. He sold me on hulu.com

Audi - with Jason Startham, executed and shot very well, kept me visually engaged. It was like a mini-film that clearly was on target.

Hyundai - car competitor bosses angry over Hyundai winning the car of the year. They made a statement with just a little bit of gloating. 

Coke Zero - (Mean Troy) - good update on the Mean Joe Green Coke commercial from the 1980's - I really liked the twist to it.

Doritos - (Crystal Ball) - all I can say about it is "stupid funny" but I liked it. It was unexpected and made me laugh.

NBC - (LMAO) - for a second during the commercial I didn't see which way they were going with it but then it all came together -Kudos to NBC.

Doritos - (Power of the Crunch) - Doritos brought their A-Game this year. Ludicrous idea that made for a good commercial.

Teleflora - I know, I know a lot of mixed reactions to this commercial but I found it funny. A very clear point they made - Don't buy boxed flowers! Does your loved ones care if she/he gets flowers in a box? I don't know but now this commercial will make them question it.

Cheetos - this was another commercial, I heard/read that people thought was creepy. Cheetos has been using this advertising campaign for almost a year now. It does have this mischievous slant to it but it is unique and effective for their brand. To me it seems it is targeted to a younger male demographic and maybe that's why people were on the fence with it.

Coke - (Heist) - different styled commercial for coke. It came across as whimsical, fun and creative. Point, point and point.